After capturing widespread attention and support, Imisi Ayanwale, widely known as Imisi, has officially received her remarkable prize package following her recent triumph as the winner of BBNaija Season 10. The much-anticipated handing-over ceremony solidified Imisi’s status not just as a reality TV champion, but also as the fourth woman to ever claim the prestigious crown in the show’s history.
Imisi’s journey to this monumental win came to a head during the grand finale held in Lagos on Sunday night. The atmosphere was charged with both excitement and anticipation as she was announced the winner among a fiercely competitive field, demonstrating once again the immense popularity of BBNaija among Nigerian and African audiences worldwide.
The total value of Imisi’s prize haul amounts to a staggering N150 million, cementing her victory as one of the most lucrative in recent memory. This grand prize includes a direct cash payment of N80 million, a brand-new Innoson SUV—reflecting continued support for Nigerian auto manufacturing—as well as a range of other rewards from sponsors and partners associated with the BBNaija brand. Such a windfall not only marks a personal victory for Imisi but also highlights the increasing opportunities provided by reality television in Nigeria and across West Africa.
In a touching moment that resonated with viewers and attendees alike, Imisi was overcome with emotion during the official prize-receiving ceremony held on Monday. According to eyewitnesses, as she sat in her newly awarded car, Imisi’s mother delivered a deeply moving prayer, asking for continued blessings and protection on her daughter as she steps into a new chapter of her life. The heartwarming scene quickly began circulating on social media, with many Nigerians applauding the public display of maternal love and spiritual grounding.
“Continue to soar higher, no hands of evil shall prevent the goodness in your life. I pray every part of this car is powered and strengthened.
“If truly you pass through my womb, Imisi, this car, no evil plotter shall prevail over you. And may all your well-wishers continue to experience happiness,” Imisi’s mother said.
Such moments of family solidarity and faith are not uncommon in Nigerian celebrations, where achievements—especially of this magnitude—are seen as reasons for both communal pride and spiritual gratitude. According to Lagos-based culture analyst Funke Ojo, “BBNaija has become more than just a show. It’s a platform where personal stories unfold, inspiring millions of young Nigerians who see themselves in these contestants.”
The scale of Imisi’s win reflected clearly in the public vote. Collecting an impressive 42.8 percent of total votes cast, she outpaced other finalists—including Dede, who finished as first runner-up, and Koyin, the second runner-up—securing her place as the audience’s overwhelming favorite. 
Social media metrics, including hashtags and real-time engagement, further mirrored her widespread support, as fans from Nigeria to Ghana and the wider African diaspora celebrated her success.
With this victory, Imisi has now joined a select group of women who have reached the pinnacle of BBNaija. In previous seasons, inspirational contestants such as Mercy Eke (2019), Phyna (2022), and Ilebaye (2023) have all worn the crown, each bringing their unique flair and message to the devoted BBNaija audience. Imisi’s win continues this empowering trend, providing a potent message for young African women who dream of making an impact in the entertainment industry or beyond.
The success of BBNaija, now in its tenth season, has encouraged discussions about the role of reality TV in shaping talent and driving economic growth in Nigeria. Industry observers note that, beyond prize money, winners often gain increased visibility, business endorsements, and a platform for advocacy—opportunities which can be transformative, both personally and professionally. According to media strategist Kemi Lawal, “BBNaija has evolved into a launchpad for careers, providing exposure that might otherwise take years to achieve in more traditional entertainment circles.”
However, the prominence of BBNaija winners continues to stir debate in some circles about the value of such platforms. Critics often argue that while the rewards are substantial, few past winners have managed to sustain long-term relevance or build on their initial fame. Yet, as seen with past winners like Mercy Eke, who leveraged her platform into entrepreneurial ventures, and others who have transitioned into Nollywood or music, the opportunity remains significant for those with vision and persistence. On the other hand, some cultural commentators urge a greater emphasis on supporting talents in other fields, such as education, science, or technology, to create a more balanced representation of Nigerian youth achievement.
For millions of West Africans, BBNaija remains much more than an entertainment show—it’s a source of inspiration, conversation, and sometimes controversy. The phenomenon underlines the influence of local content in the global media space, especially as streaming platforms and mobile access bring shows like BBNaija to viewers from Lagos to London. Internationally, the show has helped project a fresh image of modern African youth, highlighting resilience, creativity, and the complexity of their aspirations.
As Imisi looks ahead to fulfilling her ambitions beyond the BBNaija house, fans and observers will be watching to see how she navigates her new fame and the series of opportunities it brings. Whether she pursues entertainment, invests in business ventures, or uses her platform for social advocacy, the journey promises to be closely followed and widely discussed.
What does Imisi’s victory mean for the future of women in Nigerian entertainment? Do you think BBNaija is providing enough long-term opportunities for its winners? Drop your thoughts in the comments—your opinion could inspire others!
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