Big Brother Naija Season 10 has once again captured the attention of viewers across Nigeria and beyond, and the suspense continued to build on Sunday, October 5, as the show took a dramatic turn. In a much-anticipated twist, Big Brother brought all remaining housemates together in the lounge to unveil the final prize money before the crowning moment set for the grand finale.
With the gracious finale approaching on Sunday evening, tensions in the house hit their peak. For the first time all season, contestants were shown a detailed list of earnings and deductions—transparently revealing how every task, reward, and request impacted the final jackpot.
How the Prize Money Was Won…and Lost
This unique approach provided both contestants and viewers with a rare behind-the-scenes look at how fortunes rise and fall in the Big Brother house. Among the credits, the housemates accumulated millions by excelling in sponsored challenges. Key highlights included:
- Sips & Strokes brought in ₦6.5 million
- Walking on Eggshells contributed ₦2.6 million
- Big Brother’s Daycare awarded ₦3.5 million
- The Bodycare Products task added ₦2.6 million
- Splash & Dash earned ₦2.48 million
- Big Brother’s Bakery challenge topped off with ₦800,000
However, just as quickly as these winnings came in, they also went out through personal choices and twists thrown by Big Brother. One of the standout moments came when Kaybobo shocked fans by spending a massive ₦10 million on immunity during the intense “Red Phone Twist.”
Koyin also contributed to the spiraling deductions by requesting a family visit and a special hair styling session. According to show officials, both these personal indulgences saw funds cut directly from the ever-shrinking prize pot.
As the meticulous breakdown played out on the lounge screen, housemates couldn’t help but laugh at themselves—especially with every expense, from shawarma treats to Joanna and Dede’s three-day luxury experience, clearly accounted for. Even seemingly minor comforts, like Kola declining a pedicure and manicure (which quickly became a running joke about the “savings” for the house), highlighted how every decision had a direct impact on the winner’s final take-home.
The Reality of Choices in Big Brother’s House
Big Brother left no doubt: within those famous walls, nothing comes for free. Every privilege, prize, and bit of pampering came at a literal cost. This season’s transparency has given both the contestants and their massive West African audience a deeper understanding of how strategy, teamwork, and even small luxuries can make or break a contestant’s fortunes.
After tallying up all the deductions and bonuses, Big Brother made the big reveal: the grand cash prize now stands at ₦80 million. Despite this remaining an incredible, life-changing sum for any Nigerian, it is notably N20 million less than what could have been won, injecting even more suspense into the show’s closing moments. Fans are kept on the edge of their seats, as the money at stake is not just about personal ambition—it reflects a season-long saga of group dynamics, strategy, and the unpredictability viewers love.
Watch the moment
https://x.com/BBNaija/status/1974879847509000516
the final prize money here:
Nigerians Tune In: Social Media Explodes with Reactions
As news of the final prize fund hit the internet, passionate reactions poured in across Nigerian and regional platforms. Fans held nothing back—debating strategies, championing their favourite housemates, and questioning the wisdom behind some of the contestants’ most expensive choices. Was spending big on immunity worth it? Did personal treats cost someone the crown? These questions quickly became trending topics from Lagos to Accra, and fans weighed in with their takes, as compiled below:
@CJUchenwoke
“Abeg, does this 80 million include all other prizes or it is just the cash alone?”
@Presh_amazing:
“Not fair ,these housemates were entertaining. What happened to winner takes it all?”
@Anuri_eleks:
“If all the 29 Housemates had behaved like Imisi, I’m sure viewers would have tuned to cartoon network”
@Peacemakerre:
“Wait what’s the qualifications of winning, what’s the standard. I mean for every show, there’s a goal like what’s expected, but then what is the purpose of this show”
Source: Instagram
A Closer Look: What This Season Says About Modern Reality TV
Season 10’s rolling tally of earnings and deductions reflects a growing trend in international reality television, making competition more transparent and inviting the audience to analyze every move. Nigerian pop culture expert, Adekunle Oyenuga, pointed out, “BBNaija is setting the pace for African reality shows. Contestants must now balance entertainment with financial wisdom. It’s turning viewers into armchair strategists, judging every naira spent or saved.”
Statistics from the National Bureau of Statistics indicate that ₦80 million is over sixty times the annual income of an average Nigerian urban worker, underscoring just how transformative the prize is. According to media analyst Ifeoma Nwosu, “The impact of a win goes beyond entertainment—for many past alumni, it means launching businesses, helping family, or investing in communities.” The fact that so much depends on collective decisions and individual priorities only increases the emotional power of this reality TV format.
However, the decision to dock the final prize for personal indulgences has also generated debate. Critics argue that while it adds excitement, it also creates tension and may discourage contestants from being themselves—possibly impacting mental health and group camaraderie. Meanwhile, supporters feel the format teaches valuable real-world lessons about teamwork, sacrifice, and responsibility.
Isabella’s Emotional Exit Adds New Drama
As the road to the finale narrows, the stakes have never been higher. In a recent twist, Isabella was evicted from the house, reducing the number of contenders vying for the top spot. Her departure, which reportedly shocked several viewers and housemates, sets the stage for an epic showdown as the competition barrels towards its closing hours.
For many Nigerians, Isabella’s exit is a reminder that every single moment in the house counts – and that even strong personalities are not guaranteed a place in the finale. “This year’s evictions have been more unpredictable than ever,” said Abuja-based BBNaija fan, Mercy Adebajo. “You never know who will make it until the very end.”
Wider Impact: Beyond Nigeria’s Borders
Big Brother Naija has long outgrown its Nigerian roots, drawing audiences from Ghana, South Africa, and the wider African diaspora. The show’s innovative twists and relatable drama resonate with viewers in cities like Accra, Nairobi, and Johannesburg, showcasing the unity and diversity of modern African entertainment. It’s also contributing to the growing pan-African identity in popular media, creating shared moments of suspense and celebration across borders.
As streaming technology and social media close the gaps between audiences, BBNaija continues to unite Africans with common interests, sparking trends, and providing endless gist for WhatsApp groups and online forums alike.
Looking Ahead: What Does This Mean for Future Seasons?
With the prize money announced, the final days of BBNaija Season 10 promise more strategic gameplay and emotional moments. Whether international fans, die-hard Nigerian viewers, or casual followers, most agree that the season’s rollercoaster of gains and losses has set new standards for African reality TV.
As the housemates prepare for the finale, viewers are left to ponder: Was it worth spending for luxuries, or should contestants have focused more on the endgame? What strategies will future housemates use after watching this season’s cautionary tale? Only time will tell, but for now, the grand prize—and the much-coveted bragging rights—are within reach for one lucky Nigerian.
What do you think? Should housemates have been more thrifty or enjoyed the experience to the fullest? Let us know your thoughts in the comments and join the conversation as we await the grand finale. Want to see your own entertainment stories featured or have a unique story to share?
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