Ever wondered how one small idea on social media can spark an explosive movement among young Nigerians? The meteoric rise of Geh Geh University of Wisdom and Understanding reveals a new twist in online education, mixing sharp street wit with controversial debate. Here’s the inside story of this digital “school” captivating one million followers—and rattling the system to its core.
TABLE OF CONTENTS
Key takeaways
- Geh Geh University is a digital movement, not an accredited institution.
- Founded by Emmanuel Obruste (aka Geh Geh), it’s shaking up conversations on hustling, self-worth, and money among Nigerian youths.
- The “university” operates solely online, with a massive TikTok and Instagram audience.
- Its approach (“edutainment”) blurs the line between wise counsel and comedy, raising passionate reactions across Nigeria.
- Despite its popularity, it’s not recognised by the NUC and faces controversy from regulators.
Geh Geh University: All You Need to Know
Picture this: A typical Lagos afternoon. PHCN has struck again, but that doesn’t bother thousands of Nigerian youths glued to their phones, streaming the latest Geh Geh University “lecture.” Laughter and animated debate erupt across WhatsApp groups. At the centre of it all is Emmanuel Obruste, better known as Geh Geh—a content creator who reportedly launched the Geh Geh University of Wisdom and Understanding in August 2025. While the “university” exists only online, its popularity is real, propelling Geh Geh into household-name status among Gen Z and millennial men looking for street-smart advice mixed with hilarity.
Where Is Geh Geh University Located?
Source: UGC
Unlike most varsities with sprawling campuses and hostels full of keke and suya smoke, Geh Geh University has no physical address. The entire platform lives on social media. If you have internet and your data is not showing you shege, you’re welcome to attend. The following is eye-popping: over 1 million Instagram followers (official_gehgeh) and 372,000+ on TikTok (@gehgeh_media), drawing Nigerians from Ajegunle to Abuja—no passport or JAMB needed!
Is Geh Geh University Real?
Here’s where the gist gets hotter. Geh Geh University is not officially recognised by the National Universities Commission (NUC). It operates as a virtual community, not a degree-awarding institution. Critics argue the “university” title may mislead unsuspecting people. In fact, some groups have reportedly petitioned the education authorities to shut Geh Geh University down. According to a widely-circulated petition (see discussion on
), this naming could allegedly “water down the credibility of real Nigerian universities.”
Supporters, meanwhile, insist it’s just harmless fun and a creative way to reach young people with advice missing from formal education. Responding to the heat, the founder has encouraged his followers to “defend their campus.” According to the regulatory position at the time of writing, Geh Geh University remains an informal learning and entertainment page, not a registered school or polytechnic. As they say in Naija, “shine your eye”—always check the source before you collect any certificate.
What Is Geh Geh University All About?
Source: UGC
Geh Geh University serves up something the average Nigerian classroom rarely covers: “street sense” life skills. The platform is heavy on financial literacy tips—how to hustle smart, save money, and avoid common scams. There’s also no shying away from tough talk about relationships, manhood, and gaining respect.
What truly sets Geh Geh apart? His unique teaching style—half motivational speaker, half stand-up comedian. Sessions are bold and often controversial, leaving some fans in stitches and others shaking their heads. Instead of long lectures, Geh Geh drops quick-fire “edutainment” nuggets, often wrapping his messages in slang, proverbs, and weighty banter. On TikTok Live, lessons can range from personal discipline (“Shun laziness, my guy!”) to practical hustling tips (“If your hand no dey ground, your pocket go dey dry!”).
How to Join Geh Geh University?
Source: UGC
Ready for “admission”? Don’t expect any post-UTME wahala. Joining Geh Geh University is simpler than joining a family WhatsApp group. Follow these steps:
- Go to the official university website.
- Select “Apply” to begin the registration.
- Fill in basic details—name, birthday, gender, marital status, and address.
- In some areas, you may need to upload an ID (e.g., voter’s card) to prove you’re not a robot.
- Once done, you gain access to “classes” and digital materials—essentially, community chats and social media content.
Alternatively, you can join sessions live on TikTok or Instagram without even registering. Some playful “graduation” ceremonies and ranking systems add to the fun, making students feel like part of an exclusive club. And yes, people have actually gifted Geh Geh tens of thousands during viral Live sessions—a clear sign that his content resonates, no be beans at all.
Geh Geh University’s Fees Explained
Source: UGC
Worried about school fees? Breathe easy. There is no official charge for joining Geh Geh University. All content is shared for free on his public platforms. Unlike private and federal universities in Nigeria, where fees can swallow your entire salary, here anyone anywhere can plug in without paying a kobo. That said, users are encouraged—or sometimes teased—into giving TikTok or social media “gifts” to support the movement. The cost is voluntary, not imposed.
Of course, if it’s a formal institution with a NUC license and certificates you want, then you may have to look elsewhere. For instance, according to Legit.ng, Ajayi Crowther University (a fully accredited private institution) breaks down its school fees by course, with Law among the most expensive, while courses like Agriculture and Christian Religious Studies are reportedly cheaper. Their structured payment system (50%, 25%, 25%) is the kind of thing parents expect—not the “open campus” life of Geh Geh’s digital varsity.
Local Reactions: Naija Perspectives and Concerns
The Geh Geh University phenomenon has divided opinions nationwide. For young Nigerians frustrated by unemployment and seeking practical life advice, Geh Geh’s words offer hope, laughter, and a sense of belonging. “Nobody teaches us about money in school, but Geh Geh dey try give us sense,” says Tunde, a Lagos-based hustler who tunes in every week.
Meanwhile, some education stakeholders remain uneasy. “Using the title ‘university’ without clear distinction from registered institutions can create confusion for unsuspecting citizens,” explained Dr. Aminat Lawal, an educational policy analyst, in a recent interview. There are legal and reputational implications for the broader Nigerian tertiary system, especially as digital “schools” multiply across Africa.
But love him or hate him, Geh Geh’s influence on youth culture—even inspiring rival “digital universities”—proves that Nigerians hunger for unconventional, relatable education that speaks the language of the street. Could this new edutainment wave inspire official reforms? Only time (and our no-gree spirit) will tell.
A New Chapter in Nigerian “Edutainment”?
In today’s Nigeria, where tech and tradition compete, Geh Geh University stands as a loud reminder: whether you see it as harmless banter or a challenge to established norms, the thirst for authentic knowledge—beyond the four walls of classrooms—is real. The key is balance: exploring alternative learning spaces while upholding standards that won’t cause gobe for our future leaders.
Would you join an online “university” like Geh Geh’s, or do you prefer the classic campus gist? What’s your take on the rise of digital “schools” in Nigeria?
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