Chukwuemeka Bright, better known in Nigeria’s vibrant comedy scene as 10 Naira, has candidly shared details about some of the toughest moments in his personal journey. The popular TikTok sensation recently revealed, in a widely shared video, the emotional turmoil he endured following his involvement with internet fraud—locally known as Yahoo Yahoo. 10 Naira describes this period as not just distressing, but transformative, underscoring the negative effects that the lure of quick money can have on youth across Nigeria and West Africa.
The entertainer’s story has quickly become a talking point among young Nigerians, many of whom identify with the pressures to “make it” by any means necessary. According to 10 Naira, the temptation to get involved in Yahoo Yahoo came at a low point in his life, when legitimate opportunities seemed out of reach. However, his experience with cyberscams never led to success—unlike some of his peers who, as he recalled, invested in expensive cars and homes in Lagos. Instead, the venture left him feeling defeated and mentally exhausted, nearly derailing his aspirations for good.
In the emotional video clip now circulating online, the comedian describes pouring enormous effort into illicit activities, only to watch others profit while he struggled to survive. The personal nature of his account has resonated with viewers, showing the real-life impact of social pressures and the myth of easy money in Nigeria’s urban centers.
10 Naira spoke about the significant contrast between his lifestyle and those of his friends involved in online fraud. He pointed out that while his peers seemed to be thriving—purchasing high-end vehicles and living in luxury apartments—he could barely get by. This led to feelings of inadequacy, isolation, and deep regret.
He stated:
“Yahoo ruined me. Do me rubbish. E scatter my brain. E no go better for yahoo,” he said passionately. E get one of my guys wey buy GLE 53 AMG, another one don buy house for Lekki. This same guy still tear 2022 AMG. My heart wan break. Hard things dey happen to me.”
The heartache intensified as stories of lavish spending among his former friends circulated on social media and in local circles. 10 Naira confessed that these comparisons made it difficult for him to accept his situation, leaving him battling depression and a sense of failure as he watched others succeed in a world he had left behind.
Despite these challenges, the comedian makes it clear: he has permanently severed ties with internet fraud. According to him, the pain and sense of emptiness it brought were not worth any potential gains. He likened Yahoo Yahoo to a curse, promising never to walk down that road again, regardless of financial hardship.
He declared:
“Holy Ghost fire for Yahoo. E no go better for that thing.”
To see his emotional outpouring, watch his testimony here:
Fans react to 10 Naira’s confession
The video of 10 Naira’s heartfelt confession has inspired waves of discussion online, with many Nigerians reflecting on the prevalence of Yahoo Yahoo and the societal pressures that drive young people to it. Legit.ng compiled reactions from social media to highlight a broad range of opinions and reflections.
@boypikolo:
“EFCC just dey monitor you, wereey..u go think say u be celebrity hand no go touch you”
@Rushton228377:
“See English way you dey speak for mouth how you go cash out”
@dr__babs:
“No be everybody go make am through street. That’s why you have to be versatile with your hustle”
@Yaghzzy152223:
“Right now EFCC reading that line “but my friends bought house in lekki and tear GLE and also cashing out on a daily basis” you go explain for Abuja Taya”
@AyoThem:
“lol na still scope. Werey wey don first admit for TikTok live before say him dey do am and him dey money.”
@Got1467946:
“Oga go do ritual , that’s the difference between you and him …You never sacrifice anybody yet”
@ajala_jaling0:
“True true we get many low quality people for this country.. And what the hell is that hair bro”
Source: Instagram
Public Reflection: Nigeria’s Ongoing Debate on Yahoo Yahoo
The issue of Yahoo Yahoo remains a contentious one in Nigeria, especially as more young people take to the internet to express frustration over economic hardship and lack of jobs. For many, the apparent success of those who have cashed out fuels a cycle of envy, aspiration, and desperation. According to local development analysts, the normalization of online scams in pop culture has prompted a backlash from law enforcement, as well as growing concerns about Nigeria’s reputation at home and abroad.
Lagos-based social commentator Ifeanyi Okechukwu explained: “Cases like 10 Naira’s are a reminder that the true cost of internet fraud is often personal—lost time, broken trust, mental health struggles—even before the law catches up with you. We need more positive role models showing that resilience pays, even if the road is tough.”
According to data from Nigeria’s Economic and Financial Crimes Commission (EFCC), arrests and prosecutions of internet fraudsters have risen sharply in recent years. Still, many argue that enforcement is only part of the solution. There are increasing calls for reforms—expanded employment programs for youths, access to vocational training, and increasing digital literacy geared towards legal online businesses.
Aremu Afolayan’s Candid Regret: A Different Perspective
In a contrasting development, Nollywood actor and filmmaker Aremu Afolayan reportedly expressed regret about never indulging in Yahoo Yahoo, echoing some of the feelings shared by disillusioned young Nigerians. On his Instagram page, Afolayan bemoaned the financial struggles faced by legitimate professionals, admitting that he sometimes wonders whether he missed out by choosing a lawful path.
Afolayan’s comments, though controversial, highlight a dilemma confronting many youths in Nigeria: the struggle between honest hustle and shortcuts to wealth. As job opportunities and economic growth remain elusive for a sizable portion of the population, it is not uncommon for these conversations to play out in social media and entertainment circles.
According to career consultant Mrs. Olubunmi Ajayi, “What we’re seeing is not just a money issue—it’s a crisis of faith in the system. When talents like 10 Naira choose to speak up, it helps put human faces to the debate and presses home the need for collective action, both from government and the private sector.”
Beyond the Headlines: Looking Forward for Nigeria and West Africa
Stories like 10 Naira’s shine a light on the complex layers behind internet fraud across Nigeria and West Africa—a region marked by incredible youth talent and potential, but also systemic challenges. While enforcement against cybercrime is crucial, experts believe that true change will require creating enabling environments where youths can channel their creativity into legal, productive, and rewarding enterprises.
- Education and Innovation: Advocates suggest investing in digital skills training, STEM education, and entrepreneurship programs to provide alternatives to fraud.
- Mental Health Awareness: As highlighted by 10 Naira, the psychological effects of crime and comparison are real and urgent. Destigmatizing mental health care is key.
- Community Engagement: Local leaders, parents, and influencers have a role to play in offering guidance, mentorship, and hope.
Globally, Nigeria’s image is closely tied to these trends, making it critical for everyone—government, media, private sector, and citizens—to promote values that build trust and opportunity for the next generation. As West Africans continue to shape the continent’s digital future, the stories we share matter.
What’s your view on 10 Naira’s experience and the wider issue of internet fraud in Nigeria and West Africa? Have you or someone you know faced similar struggles, or do you have a story to share about overcoming challenges? Drop your comments below and let’s build this crucial conversation together.
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